Built for agencies that are tired of the operational status quo
Insurance agencies are run by talented people who spend too much of their time on work that shouldn't require their talent. We built Decoder to change that.
The operational burden is uniquely severe
Insurance agencies operate across more systems, carriers and document types than almost any other professional services business. The work is highly fragmented, time-sensitive and requires licensed professionals to touch nearly every step.
That's the problem worth solving - and the window to solve it is now.
A complement to your AMS, not a replacement
Your agency management system is the system of record at the heart of your operations - and it should stay that way. Decoder sits alongside it, handling the manual coordination work that happens between systems, so your AMS data stays clean and your team stays focused.
The difference: an assistant helps people move faster. Decoder runs the process end to end and brings your team in at the moments that require their judgment.
Three forces converging
Technology that executes
We're past the era of tools that assist. The technology now exists to run multi-step processes across systems - not just answer questions.
Offshore operations breaking down
Outsourced operations scale linearly, produce inconsistent results and require ongoing management. The model never gets better - it just gets bigger.
Licensed talent is scarce
Finding, licensing and retaining good insurance professionals is hard and getting harder. Spending 40–60% of their time on operational work is a problem agencies can no longer afford.
Founded by operators
Peter Dolukhanov
Multiple time Founder and CTO with deep experience building and scaling technology companies. 20+ years leading product, engineering and digital transformation - most recently building and selling Nice Agency to Karmarama & Accenture.
Jonathan Milne
GTM and operations leader with a track record of building revenue engines that scale. Extensive experience taking technology companies from early traction to growth - with a strong focus on ensuring customer success.
Technical depth to build it. Commercial discipline to scale it. A shared commitment to creating real value for customers.
If this resonates, let's talk
Whether you're running an agency or investing in the future of insurance operations - we'd like to hear from you.